Unlike Facebook or Instagram, Pinterest organizes posts of its users on boards. Pin or Pinning is a content shared on the network as well as the act of posting or uploading photos to the board – posting page with all of your pins. Pinner is a person who uses Pinterest saving and pinning images. To simplify your marketing journey, we clarify all the main terms and functions. You need to know that the network users have their own slang and there are also some interesting features that make Pinterest stand out among the other social networks. How to develop a Pinterest marketing strategy. Do you still think that marketing on Pinterest is not worth your time? Over 50% of women say that they’ve purchased accessories, watches, jewelry, beauty products and clothes from brands that they have found on Pinterest.
Women use Pinterest to plan purchases and pick stores for that purpose, check home design ideas, look for inspiration to plan birthday parties, vacations and other things. It is more than on Instagram, Twitter and Snapchat. On top of that, Pinterest is a must for brands that target their products primarily at women since the network reaches over 80% of women 25-50 years in the U.S. But why Pinterest is a great choice for digital marketing?Īccording to the statistics, over 75% of Pinterest users discover new brands and products through this social network while over 80% turn to Pinterest when they don’t know what to buy.
Brands like Kenzo, Artipoppe, Starbucks, AMIClubwear, Amazon and others use Pinterest to showcase their products and engage more customers. We’ve have taken part in over 600 ecommerce projects and assure you that almost all our clients have a Pinterest business account. Over 200 million people use Pinterest monthly to share their thoughts and ideas. Pinterest is the fourth most popular social network in the United States after Facebook, YouTube and Instagram and a number of its active users is rapidly growing. You may think that using Pinterest for business marketing is the wrong decision since the network is not popular enough. How to Use Pinterest for Marketing: Top 10 Tips Why Use Pinterest Marketing? How to Set Up a Pinterest Business Account What do You Need to Know to Work with Pinterest? Read the article to know how to start your marketing campaign on Pinterest and see how top brands use the network for their success.
We are going to change your opinion about Pinterest marketing and convince you that this social network is a must for your business. Pinterest works similar to many other social networks but it also has its unique features to offer to business owners. But if you keep avoiding Pinterest, be sure that you’re missing a great potential to promote your brand globally! Have you ever thought about using Pinterest to market your business? With all the frenzy around Instagram and Facebook, many marketers forget about this network.
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